1.Business Model
There are 2 verticals in Servicing Stat-Up1. Aggregation-In this model company can be just lead generator for someone else who have own setup for servicing by listing his all services on our platform.In this model company can take commission on each booking for servicing with listing fees as well.
2.In House- In this model company can generate leads of servicing for in house repairing with their own mechanics also they can repair at customers door step or at shop by making pick-up and drop or customer can come to their service center.Company will get benefit of all repaired vehicles instead of just commission per booking.
2.Marketing Techniques
To get Leads for servicing company need to do online promotion campaigns along with offline events.The best strategy to build customers is offline promotions in corporate and societies and then convert them into monthly customers with the help of technology.Simple Technique is that if we do 4 weekend Events in big societies (Total 8 Events), for sure we can get at-least 100 Customers.(It can be varied depends on how big societies and corporate we are targeting)3.Technology
Company needs to have the Booking platform where customer can book the slot for servicing.Billing and costing estimates need to be calculated.Here is explained the minimum booking requirement of Bike repairing model.
After the booking all details should go to the Operation department (Mechanic) where they can check the requirement and get the bike repaired with billing.In this part small interaction needs to be done with customer by call for more insights of requirement.
4.Operations
Its very important department of servicing industry, after getting request for servicing from customer company need to be best at fulfillment of customer needs.In this department from picking up the vehicle till the billing everything should be smooth and best at process.In operations company need to maintain Mechanics,spares parts,Delivery process and Billing.
5.Revenue Model
Calculation is given below for cash flow1. Per vehicle repair cost 1000/- (Its Average for servicing of any bike)
2. Per Month Minimum 100 Bikes
1000*100= 10 Lac per month
( In servicing business there is profit margin of 20%, It can be varied)
We can calculate our expenses according to above given figure.
6.Team
Team For Aggregation Model1.Marketing Executive (For Vendor tie-Ups and offline marketing)
2.Customer Care (Support for customers and coordination with vendor)
3.Digital Marketing Expert (For Online Lead Generation)
(Tech Team is required if portal is build in house, if its outsourced then no need of Tech Team)
Team For In House Model
1.Mechanics (To Repair the Vehicles)
2.Marketing Executive (Offline Lead Generation)
3. Customer Care (Support for customers)
4.Digital Marketing Expert (For Online Lead Generation)
(Service center with fully equipped instruments is required if we have center based repair system,Otherwise company can provide door step repair mechanism.Tech Team is required if portal is build in house, if its outsourced then no need of Tech Team)
In short if anyone who wants to start Bike Repairing Startup, need to fix first what kind of model wants to start like only lead generation or In house everything from lead generation to repairing. The biggest challenge in this startup is consistently maintaining the best servicing to consumer and the mechanics who should be the experts at decision making of each problem of bike.Along with all things technology is also important from booking to feedback of customer after got serviced his bike.In technology many things can be automated to scale the business like asking problems of bike before servicing then giving estimates, pick-up and drop options,online payments.
In above plan lot things can be added or might be not feasible for startups to accept.
for more detailed information main on gurujinotes@gmamil.com
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