The Lean Canvas is a one-page visual business plan that’s ongoing
and actionable. It was created by Ash Maurya, and inspired by Alex
Osterwalder’s Business Model Canvas.
It consists of nine boxes organized on a single sheet of paper, designed to
walk you through the most important aspects of any business.
The Lean Canvas is fantastic at identifying the areas of biggest risk and
enforcing intellectual honesty. When you’re trying to decide if you’ve got
a real business opportunity, Ash says you should consider the following:
1. Problem: Have you identifid real problems people know they have?
2. Customer segments: Do you know your target markets? Do you know
how to target messages to them as distinct groups?
3. Unique value proposition: Have you found a clear, distinctive,
memorable way to explain why you’re better or different?
4. Solution: Can you solve the problems in the right way?
5. Channels: How will you get your product or service to your customers,
and their money back to you?
6. Revenue streams: Where will the money come from? Will it be onetime or recurring? The result of a direct transaction (e.g., buying a
meal) or something indirect (magazine subscriptions)?
7. Cost structure: What are the direct, variable, and indirect costs you’ll
have to pay for when you run the business?
8. Metrics: Do you know what numbers to track to understand if you’re
making progress?
9. Unfair advantage: What is the “force multiplier” that will make your
efforts have greater impact than your competitors?
We encourage every startup to use Lean Canvas. It’s an enlightening
experience, and well worth the effort.
Source: The Lean Analytics
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