Startup

A startup company or startup or start-up is an entrepreneurial venture or a new business in the form of a company, a partnership or temporary organization designed to search for a repeatable and scalable business model.^[1] These companies, generally newly created, areinnovation in a process of development, validation and research for targetmarkets. The term became popular internationally during the dot-com bubble when a great number of dot-com companies were founded.^[2] Due to this background, many consider startups to be only tech companies, but this is not always true: the essence of startups has more to do with high ambition, innovativeness, scalability and growth.