A startup company or startup or start-up is an entrepreneurial venture or a new business in the form of a company, a partnership or temporary organization designed to search for a repeatable and scalable business model.[1] These companies, generally newly created, areinnovation in a process of development, validation and research for targetmarkets. The term became popular internationally during the dot-com bubble when a great number of dot-com companies were founded.[2] Due to this background, many consider startups to be only tech companies, but this is not always true: the essence of startups has more to do with high ambition, innovativeness, scalability and growth.
What is Lean Canvas? The Lean Canvas is a one-page visual business plan that’s ongoing and actionable. It was created by Ash Maurya, and inspired by Alex Osterwalder’s Business Model Canvas. It consists of nine boxes organized on a single sheet of paper, designed to walk you through the most important aspects of any business. The Lean Canvas is fantastic at identifying the areas of biggest risk and enforcing intellectual honesty. When you’re trying to decide if you’ve got a real business opportunity, Ash says you should consider the following: 1. Problem: Have you identifid real problems people know they have? 2. Customer segments: Do you know your target markets? Do you know how to target messages to them as distinct groups? 3. Unique value proposition: Have you found a clear, distinctive, memorable way to explain why you’re better or different? 4. Solution: Can you solve the problems in the right way? 5. Channels: How will you get your product or service to your customers, and the...
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